Privacy policy.

The Company may collect the following information and data (“Your Information”) depending on the extent of your use of the Website and/or Services:

• Name
• Phone number
• Address
• Email ID
• Age
• Gender
• Location
• Language
• Shopping interests and preferences
• Date of birth
• PAN
• GST number
• Government-issued ID cards/numbers
• Know-Your-Customer (KYC) details
• Browsing history, including URLs visited before and after your visit to the Website
• Buying behavior

The Company also uses payment gateway systems provided by third-party service providers, and information provided to those third parties is governed by their own terms of service and privacy policy. The Company does not collect, store, or process information provided to such third-party service providers, except with your express consent.

The Company shall store and use Your Information for the following purposes:

1. Processing your orders and purchases of Products and providing services such as delivering orders to you;
2. Providing relevant, useful, and appropriate Products and Services to you, and to suggest and advertise products and services which may be relevant to you, and sending targeted communications;
3. Monitoring, improving, and troubleshooting the Products and Services provided to you;
4. Resolving user complaints, including those relating to faulty/defective products, payment disputes, and other communications regarding use of the Website and Services;
5. Processing information and documents, including financial or other sensitive personal information you may provide;
6. Storing information, documents, and data to train algorithms to better process information and optimize the Products and Services offered;
7. Operation, provision, or improvement of the Website and Services, and developing new technologies and services;
8. Research on users' demographics, interests, and behavior to better understand and serve users;
9. Communicating with you by email, SMS, phone call, website notices, or any other mode — by using the Website you consent to receive such communications, including with respect to your orders;
10. The Company does not store or retain Your Information for longer than necessary to achieve these purposes, and may use cookies to collect and use Your Information in certain cases (see the Cookie Policy below).

Like most other websites, the Company uses cookies (and similar technologies such as pixels and tags) to gather information when you access or browse the Website. A cookie is a small text file that a website stores on your computer when you visit it. The Company uses the Meta (Facebook) Pixel for marketing and measurement, and Vercel Web Analytics, which is cookie-free and does not track you across sites. You can control Meta's use of this data from your Facebook Ad Preferences, and block these cookies in your browser settings. Cookies allow the Company to remember your preferences, ensure security, analyze how users interact with the Website, and improve your experience. Specifically, cookies are used for at least the following purposes:

• Authentication
• Security
• Insights measurement
• Improving features and services on the Website
• Evaluating and improving performance
• Analytics and research
• Advertising

You can control whether and how cookies are stored on your computer via your web browser's settings; disabling certain cookies may prevent you from accessing or using the Website or Services. The Company does not exercise any control over third-party cookies that may gather information when you access or use the Website or Services, such as through links to third-party websites — refer to the relevant third party's privacy policy for details.

1. By accessing and/or using the Website and/or Services, you consent to Your Information being collected, stored, and used as laid out in this Privacy Policy. The collecting and retaining agency in respect of Your Information is the Company.
2. You acknowledge that the collection of Your Information described in Clause 1 is necessary to fulfill the purposes specified in Clause 2.
3. The Company will take every reasonable step to ensure your personal information is accurate and, where necessary, kept up to date. You may access, correct, and update your personal information directly through the Website, or by emailing support@bluesquad.ai with the subject line “Privacy Policy: Request to Review/Correct/Complete/Amend/Update Information”.
4. You may withdraw your consent for the Company's subsequent use of your personal data by emailing support@bluesquad.ai with the subject line “Privacy Policy: Withdrawal of Consent”, clearly stating your identification details and the scope of withdrawal. The Company reserves the right to seek further details to ascertain the exact nature of the withdrawal. Withdrawal of consent is only effective once communicated as above and applies prospectively only — it may result in the Company being unable to provide Services to you.

1. The Company may disclose or transfer Your Information to third parties — including marketing agencies, service providers, other corporate entities, and affiliates — to improve your access to the Company's services and products, without your consent, except where such disclosure or transfer is:
2. Required in order to comply with any applicable law or order of a court, tribunal, or adjudicatory authority; or
3. Requested by any agency acting under any law for the purpose of verification of identity, prevention, detection, or investigation, including cyber incidents, prosecution, and punishment of offences.
4. The Company will share/sell some or all of your personal information with another business entity should the Company (or its assets) merge with, or be acquired by, that entity, or enter into re-organization, amalgamation, or restructuring. Should such a transaction occur, the other (or newly combined) business entity shall notify you of any change to this Privacy Policy with respect to your personal information.

The Company undertakes its best efforts to ensure that its systems and Your Information are secure. However, complete security cannot be guaranteed by any entity. If the Company becomes aware of any security breach affecting Your Information, it shall notify you using the contact information you have provided, as soon as reasonably possible. The Company claims no responsibility for the security of any third-party websites or resources you may access through or in connection with the Website and/or Services.

Any discrepancies and grievances with respect to the processing of Your Information may be addressed to the Grievance Officer designated by the Company:

Mr. Nikhil Agarwal

Address: Plot No 36/2 Survey No 509/1/2, Apparel Export Park, Gundlapochampally, Hyderabad, Medchal Malkajgiri, Telangana, 500100
Email: support@bluesquad.ai

The Company reserves the right to update or modify this Privacy Policy at any time. Any change shall be deemed effective as soon as it is reflected on this page. As a user of the Website and/or Services, you are advised to check this Privacy Policy periodically to keep yourself updated on any changes. Any collection, storage, processing, or other use of Your Information shall be governed by the Privacy Policy applicable at the time of such collection, storage, processing, or other use.