₹125 off your first orderBuy 3, get ₹199 offFlat 10% off with NORETURN10₹125 off your first orderBuy 3, get ₹199 offFlat 10% off with NORETURN10₹125 off your first orderBuy 3, get ₹199 offFlat 10% off with NORETURN10₹125 off your first orderBuy 3, get ₹199 offFlat 10% off with NORETURN10
Solid shirt look

Dress with purpose.
Live in colour.

Modern essentials engineered for everyday wear.

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01Trending now

Best sellers.

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02Shop by style

Built for every mood.

All collections →
Plain
Plain
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Printed
Printed
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Striped
Striped
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Checked
Checked
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Bottoms
Bottoms
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Linen Blend
Linen Blend
→
03Squad-only offers

Perks for the squad.

Sign in and let the savings stack up at checkout. Three live codes — apply one per order.

₹125off

Your first order

New to the squad? Flat ₹125 off your first order — no minimum spend.

CodeWELCOME125
₹199off

Buy 3 or more

Grab any 3 pieces and save ₹199 instantly on the lot. Reusable, anytime.

CodeBUY3
10%off

Flat 10% off

Flat 10% off on your order. No minimum order.

CodeNORETURN10
04Browse

More products.

05Our philosophy

Quality first,
always.

We're a direct-to-consumer brand cutting out the noise — and the middlemen. Every product is crafted with attention to detail, premium fabrics, and sustainable practices wherever possible. Honest pricing. Real fabric. No compromises.

Read our story→
100%
Premium fabric
0
Middlemen
7d
Easy returns
500K+
Happy customers
The Linen EditThe Linen Edit
— Edit 01 / Autumn 26

Light. Sharp.
Effortless.

Tailored linen built for India. A six-piece capsule designed to move with you — from morning meetings to weekend escapes. Pure breathable fabric. Considered details.

Fabric
Linen blend
Fit
Relaxed straight
Price from
₹599
Shop the edit→
Utility CargoUtility Cargo
— Edit 02 / Bottoms

Cargo,
reworked.

Straight fit, six pockets, drawstring waist built to move. The utility cargo our community keeps coming back for — styled sharp, worn easy.

Fabric
Pure cotton twill
Fit
Straight fit
Pockets
6-pocket
Price from
₹949
Shop cargo→
06Reviews

Loved by the squad.

4.4
★★★★★
★★★★★
Based on 75,000+
verified reviews
Customer wearing BLUE SQUAD
Customer wearing BLUE SQUAD
Customer wearing BLUE SQUAD
Customer wearing BLUE SQUAD
Customer wearing BLUE SQUAD
Customer wearing BLUE SQUAD
★★★★★
★★★★★
✓Verified

“The fabric feels light and breathable — perfect for Indian summers. It sits well on the body, not too tight or too loose, and the clean finish makes it easy to style with jeans or trousers. For the price, it punches well above its weight.”

AM
Arjun M.
White Cotton Linen Shirt · M
★★★★★
★★★★★
✓Verified

“I ordered this olive shirt without much expectation, but it completely blew me away! The colour is rich and earthy and goes with everything. Even after washing, the colour stayed exactly the same — no fading at all.”

RS
Rahul S.
Olive Cotton Linen Shirt · L
★★★★★
★★★★★
✓Verified

“Absolutely loved this maroon shirt. The colour is rich and elegant — sophisticated yet trendy — and pairs effortlessly with jeans, black trousers, or chinos. It looks more premium than its price suggests.”

VR
Vikram R.
Maroon Cotton Linen Shirt · M
★★★★★
★★★★★
✓Verified

“Great summer staple! The light pink is exactly as shown — subtle and classy. The linen-cotton blend is breathable with a bit more structure than pure linen, and the regular fit is true to size. Highly recommended!”

RC
Raju C.
Dusty Pink Cotton Linen Shirt · M
★★★★★
★★★★★
✓Verified

“I am beyond impressed with this shirt! From the moment I unboxed it, I could tell the quality was top-tier. The fabric is incredibly soft with a premium feel you usually only find in pricier brands, and the fit is exactly as described.”

GP
Guru P.
Navy Blue Cotton Linen Shirt · L
★★★★★
★★★★★
✓Verified

“This shirt is amazing. Bina soche order kar do — everything is on point. Pure cotton, great fit. Delivery was quick and it looks exactly like the pictures.”

AS
Avinash S.
White Cotton Linen Shirt · S